SportsEngine Birthday Email
During my NBC Sports Next internship, I independently designed the SportsEngine birthday email—an automated message sent to nearly 6.5 million subscribers on their birthdays in 2024. I created and animated the hero image myself, along with a promotional graphic for SportsEngine’s internal partner, GolfPass. This project gave me full ownership from concept to execution, ensuring the email felt celebratory, polished, and aligned with both brands.
Visual Design
Project Overview
My Role: Lead Visual Designer
SportsEngine wanted a way to engage users on a personal level and strengthen brand loyalty, while also creating an opportunity to promote its internal partner, GolfPass. They needed a visually appealing, on-brand email template that could be scaled for millions of users and remain engaging throughout the year. The design had to strike a balance between personalization, brand consistency, and promotional messaging.
