About

About me

Hey! I’m Thea Wallace, a Chicago-based Designer from Minneapolis, MN. Currently, I am Lead Product and Graphic Designer for an athletic apparel startup, AJ Athletic. In my role, I develop and own all creative output for the brand, from creating the website end-to-end to designing the entire visual identity.
I am passionate about creating beautiful brand narratives and impactful experiences, ensuring all my designs across any format tell a story! With a strong focus on strategy, organization and visual appeal, I strive to produce creative that not only meets business goals but makes a measurable impression on its audience.
Aside from design, I'm passionate about music, volunteering at my local animal shelter, and convincing people that Minnesota is a must-see state!

What Can I Do

Human-Centered Design

I'm passionate about designing experiences that are accessible and deeply rooted in how people actually behave.

Visual and Graphic Work

I bring a strong background in graphic design with a particular focus on brand design, iconography and digital design.

Eagerly Problem-Solve

I'm energized by tough problems. I love untangling complexity, exploring unconventional approaches, and having fun in the process.

Experience

AJ Athletic

Lead Designer

December 2024 – Present

Chicago, IL (remote)

Autonomously designed the e-commerce site.

Developed all branding for the startup, including logo, color palette, typography, and apparel graphics, ensuring consistency across digital, campaign-style, and physical touchpoints.

Created an internal design system for the company via Figma.

AJ Athletic

Lead Designer

December 2024 – Present

Chicago, IL (remote)

Autonomously designed the e-commerce site.

Developed all branding for the startup, including logo, color palette, typography, and apparel graphics, ensuring consistency across digital, campaign-style, and physical touchpoints.

Created an internal design system for the company via Figma.

NBCUni. Fandango

Production Designer

August 2024 – December 2024

Chicago, IL (remote)

NBCUni. Fandango

Production Designer

August 2024 – December 2024

Chicago, IL (remote)

NBCUni. Fandango

Production Designer

August 2024 – December 2024

Chicago, IL (remote)

Exposition USC

Designer

September 2023 – May 2024

Los Angeles, CA

Exposition USC

Designer

September 2023 – May 2024

Los Angeles, CA

Exposition USC

Designer

September 2023 – May 2024

Los Angeles, CA

NBC Sports

Creative Services Intern

June 2023 – September 2023

Minneapolis, MN

NBC Sports

Creative Services Intern

June 2023 – September 2023

Minneapolis, MN

NBC Sports

Creative Services Intern

June 2023 – September 2023

Minneapolis, MN

Some Fun Facts

Favorite Song

Midnight In Harlem

Tedeschi Trucks Band

Favorite Song

Midnight In Harlem

Tedeschi Trucks Band

Favorite Book

The God of the Woods

Liz Moore

Favorite Book

The God of the Woods

Liz Moore

Favorite Movie

The Parent Trap (1998)

Disney

Favorite Movie

The Parent Trap (1998)

Disney

Favorite Show

Shrinking

Apple TV

Favorite Show

Shrinking

Apple TV

Favorite Hobby

I love to cook!

Some of my best work above...

Select this text to see the highlight effect